Massage therapy is becoming one of the most profitable industries in America and across the world, with more than 10 million Americans turning to massage therapy to help relieve pain, stress, and improve overall health each year.
This makes starting your own massage business an exciting venture, whether you want to do it full-time or as a side hustle while you pursue other passions in life. While you can certainly invest thousands of dollars into equipment and take out huge loans to start your own massage business, it doesn’t have to be that way.
1) Get the Proper Equipment
Unless you plan on giving massages at home and in your pajamas, you’ll need some basic equipment. A massage table, client sheets, paper towels, hand sanitizer, massage oil and eye pillows are just a few of the items you’ll need.
Make sure to get enough of everything so you don’t run out while in session with a client. Also make sure to check state regulations on where you can offer massages and how many hours per day or week. Some states don’t allow anyone to offer massages outside of licensed facilities like spas or salons for safety reasons.
Check out what requirements your state has to ensure that you have all of your bases covered before starting a business from home.
2) Find The Ideal Place For Your Business
The best way to get started is to have an online presence. The most important part of having a web site is that you need to make sure it is accessible from a smart phone or tablet.
Many people are doing searches for products and services on their phones, so if your business does not appear in mobile search results you will be missing out on a lot of potential customers.
If you don’t have a website, now would be a good time to consider making one or at least taking advantage of sites like Facebook, Twitter and LinkedIn to help promote your business. Another thing that can really help with promoting your business is advertising through Google Adwords.
You can put an ad up in front of thousands of people who are searching for massage related products and services every day!
3) Have an Online Presence
This may seem like a given, but you want to make sure your potential clients are able to find you online. If they can’t, they’ll find someone else, and that’s not good for business. Make sure you have a website and social media accounts where clients can easily book appointments.
Also be certain that your advertising materials (business cards, flyers) have all of your information on them so potential clients can contact you if they need to reach out after reading a flyer or seeing an ad somewhere.
4) Create a Website
Having a professional-looking website is more important than you might think. Not only does it provide credibility, but it also shows clients that you are serious about your business and gives them an easy way to get in touch with you.
There are numerous web design and hosting companies that offer these services for relatively cheap or free (in some cases). You can also create your own website if you have experience in coding or want to learn how.
However, keep in mind that creating your own site will take longer (and might not look as polished) as one created by a professional designer.
5) Create an Email List
It doesn’t matter if you are just starting out or looking to grow your business—email is still one of (if not THE) most effective ways to connect with customers.
Having an email list means that you have a direct line of communication with your customers, and it gives you tools for communicating discounts and other deals right when they need them.
Email also helps you retain customers: at every step of their experience with your brand, you can remind them about how great it is to be a customer.
6) Get Licensed and Insured
There are many different massage licenses and certifications to pursue. Most states require some kind of training and certification in order to perform any kind of massage, so find out what your state requires before you set up shop.
If you want to operate a massage business from home, make sure you know if that’s even allowed by your state. Of course, having a license won’t necessarily protect you from legal trouble; only get certified if your state actually requires it.
7) Advertise Effectively
Well, it turns out you can’t just open up a storefront on Main Street and wait for customers to walk in. You’re going to have to get creative about getting your name out there and building a community of people who are interested in what you do.
As with most things marketing-related, people tend to have their own ideas about what works best and how much time they can devote to promoting themselves.
While that might be ideal for some—this is why we live in a free country—for many others, hiring someone else is always going to be more cost-effective. Regardless of whether you go with an outside company or decide advertising yourself isn’t worth your time (and money).
8) Set Up an Invoicing System
In order to be paid for your services, you need to learn how to send invoices and create payment plans with clients. This is often an aspect of a service business that is overlooked by entrepreneurs but can set them up for success in record time.
It’s also an extremely important part of growing a successful service-based business as most professionals require their vendors to submit an invoice in order to receive payment. The faster you can learn how to send invoices and manage payments, the faster you’ll see your bank account grow.
9) Manage Your Time Efficiently
Many people are shocked when they try to balance their home life with a massage business. The demands of running a business and having employees, clients, friends and family also take time away from your personal life.
It is critical that you learn how to manage your time efficiently in order to maintain your health, marriage and friendships as well as keep up with your growing business.
Remember that it’s not just about learning massage techniques but about providing excellent customer service along with consistently delivering high-quality treatments for an affordable price. We hope these tips on how to start a massage business from home will help lead you towards achieving all of your goals!
10) Stay Consistent And Dedicated
Most people don’t realize just how important consistency is to starting a home business. In fact, as a small business owner, you may not get paid if you aren’t consistent! If you want your career in massage to thrive and grow over time, it’s important that you make yourself available on a regular basis.
You want clients to trust that they can count on you when they need you. No exceptions! So keep those appointments! And make sure that your new clients feel welcome and comfortable at all times so they can experience true relaxation and receive value from your work.
It really doesn’t matter how big or small of an area of town you live in – there are always people who need great massage services like yours!
Research, Research, Research: When we talk about how to start a massage business from home it’s important to note that you must do your research! Take your time and learn as much as you can. Find out what kind of equipment will best suit your needs and then set up a budget for yourself.
Once you have that figured out then you can get started with creating your own company and brand! Be sure to keep in mind that it’s better to start small and take things one step at a time when it comes to starting any type of new business. It takes time but in doing so it also helps prevent any major mistakes from being made or otherwise.